Live it Up®

Light it UP all year long with #7x7UP! Hit us UP on Tumblr for exclusive electronic music content, live festival experiences, behind-the-scenes access and more.

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Meet Up

You Could WIN a VIP TRIP to meet TIËSTO or MARTIN GARRIX

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Keep Up

Stay connected with the latest on 7UP® social.

Drink Up

7UP® products are made with the highest quality ingredients. Whatever the flavor, every bottle is crisp, clean and refreshing.

7UP

7UP

Refreshingly Original. Caffeine-free with 100% natural flavors for a crisp, clean, refreshing taste.

Nutritional Facts

Calories

240

Serving Size

20 fl oz

Amount Per Serving % DV*
Total Fat 0 g 0%
Sodium 70 mg 3%
Total Carbohydrates 64 g 21%
   Sugars 63 g
Proteins 0 g

Ingredients

CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), CITRIC ACID, FILTERED CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, NATURAL FLAVORS, POTASSIUM CITRATE

*Percent Daily Values are based on a 2000 calorie diet. Products may not be available in all areas.

7UP TEN

Flavor packed. Full 7UP® flavor in only 10 calories.

Nutritional Facts

Calories

20

Serving Size

20 fl oz

Amount Per Serving % DV*
Total Fat 0 g 0%
Sodium 75 mg 3%
Total Carbohydrates 3 g 1%
   Sugars 3 g
Proteins 0 g

Ingredients

ACESULFAME POTASSIUM, ASPARTAME, CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), CITRIC ACID, FILTERED CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, NATURAL FLAVORS, POTASSIUM BENZOATE (PRESERVATIVE), POTASSIUM CITRATE

*Percent Daily Values are based on a 2000 calorie diet. Products may not be available in all areas.

Diet 7UP

With no calories, no caffeine and a whole lot of flavor, Diet 7UP® is always refreshing.

Nutritional Facts

Calories

0

Serving Size

20 fl oz

Amount Per Serving % DV*
Total Fat 0 g 0%
Sodium 75 mg 3%
Total Carbohydrates 0 g 0%
   Sugars 0 g
Proteins 0 g

Ingredients

ACESULFAME POTASSIUM, ASPARTAME, CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), CITRIC ACID, FILTERED CARBONATED WATER, NATURAL FLAVORS, POTASSIUM BENZOATE (PRESERVATIVE), POTASSIUM CITRATE

*Percent Daily Values are based on a 2000 calorie diet. Products may not be available in all areas.

7UP Cherry

The Cherry On Top. All-natural cherry flavor for a crisp, clean, refreshing taste.

Nutritional Facts

Calories

240

Serving Size

20 fl oz

Amount Per Serving % DV*
Total Fat 0 g 0%
Sodium 65 mg 3%
Total Carbohydrates 64 g 21%
   Sugars 62 g
Proteins 0 g

Ingredients

CITRIC ACID, FILTERED CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, NATURAL FLAVORS, POTASSIUM BENZOATE (PRESERVATIVE), RED 40

*Percent Daily Values are based on a 2000 calorie diet. Products may not be available in all areas.

Diet 7UP Cherry

Delightfully Cherry. Same refreshing taste as 7UP® Cherry and no calories to think about.

Nutritional Facts

Calories

0

Serving Size

20 fl oz

Amount Per Serving % DV*
Total Fat 0 g 0%
Sodium 70 mg 3%
Total Carbohydrates 0 g 0%
   Sugars 0 g
Proteins 0 g

Ingredients

ACESULFAME POTASSIUM, ASPARTAME, CITRIC ACID, FILTERED CARBONATED WATER, NATURAL FLAVORS, POTASSIUM BENZOATE (PRESERVATIVE), POTASSIUM CITRATE, RED 40

*Percent Daily Values are based on a 2000 calorie diet. Products may not be available in all areas.

Mix it Up

Shake UP your favorite drink with the refreshing taste of 7UP®.

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Read Up

1900s

The Original

7UP® was an optimistic venture for the Howdy Corporation. After the success of Howdy Orange drink, company founder C.L. Grigg tried his luck with the flavor of lemons and limes. In 1929, his bubbliest drink was born.

The Uncola

In 1967, 7UP® brought the phrase UNCOLA into the vernacular. This philosophy became a part of a counter culture that symbolized being true to yourself and challenging the status quo.

1990s

Advertising Campaigns

Advertising for 7UP® has featured everything from a cartoon mascot named Spot to taglines such as "It's an UP thing" and "Make 7UP yours."

2010s

Live it up®

In 2014, 7UP® dove headfirst into the world of electronic music with #7x7UP — a 360-degree experience encompassing all aspects of the culture.