The 7 & 7 cocktail is a classic, an icon, an old-school cocktail. But that doesn’t mean you should skip it for whatever the new "It" drink happens to be. Especially because it’s so simple: Just Seagram’s 7 Crown Blended Whiskey and 7UP^® over ice. Even if it’s not the drink for you, knowing how to make it for someone else can definitely come in handy.